Christian Real Estate Professionals : How to Use Twitter (Part 3) - The Johnny Carson Principle

How to Use Twitter (Part 3) - The Johnny Carson Principle

This is the third post in a series about how to use Twitter to form relationships for business and personal connections (which could lead to business, too, right?).

One of the quickest ways for me to explain how to properly use this platform is to use a real-life analogy.  Pretty much everything you can do in person while networking can be done online now, with the notable exception of a handshake or hug.  Video conferencing even allows you to make eye contact with the person you’re getting to know.

If you’ve read Dale Carnegie’s classic “How to Win Friends and Influence People”, you may recall that the first of his “Six Ways to Make People Like You” is this one:

Be Genuinely Interested in Other People

In fact, if you spend your time asking questions of others at a networking event rather than talking about yourself, they will later describe you as one of the most interesting people they met that day.  Simply put, being interested makes you more interesting.

When I’m working with real estate clients or interacting at a networking event, I have used a “talk show host” mindset for years.  I ask questions and sincerely listen, in an effort to learn more about them and their needs.  If you want to see a true master of this craft, watch Johnny Carson via DVD or online sometime.  Here’s a link if you would like to see a good example of his skills in action: (interviewing a then-22-year-old Michelle Pfeiffer).

One of the other reasons Johnny Carson had such a long career was because he was a tireless promoter of others.  His show provided a stage for comics who were virtual unknowns and he could instantly put them on the map.  Over the years, he met pretty much everyone who was worth knowing in entertainment.

With that in mind, when you’re using Twitter or any social media platform, think about ways to help promote other people and their work.  If you retweet interesting and entertaining stuff, those whom you’re helping will take notice.  DON’T overdo it, however, because you want your efforts here to be authentic, not forced.

I tweet more than average.  Okay, I tweet a lot more than average.  I have over 29,000 tweets at this point.  That being said, I ALWAYS notice when someone takes the time to retweet what I have shared.  I try to remember to thank them each time, too, although I don’t always remember to do so. Consequently, I would be more willing to help someone that I already “know”.  Become a known entity.

As I mentioned before, this is the type of thing that will come in handy for you and your business in general, not just online.

In a nutshell, if you take the time to help others get noticed for their work, blog, event, or cause, and you will be noticed, too.  Don’t focus on the superstars exclusively – they have ample support.  Don’t forget to help the people that seem worthy of attention who don’t have a huge following already.  That being said, doing both will help in the long run.

Thanks for reading!



Here are the first two posts in this series if you’re interested:

How to Use Twitter – Tip #1 – Start or Join a Conversation

How to Use Twitter – Tip #2 – Panning for Gold Nuggets

Originally Posted at: 210 Consulting- Social Media Advisors


If you're looking for a home in the Austin area, you can also visit my primary website at  Thanks!

Comment balloon 36 commentsJason Crouch • August 16 2010 12:07AM


Jason, well said.  Sometimes we are so interested in ourselves and what we are going to say that we forget to be interested in others.

Posted by Bob Haywood, (McGraw Realtors) almost 10 years ago

Bob - Thanks, man!  By the way, I haven't forgotten about your idea that we discussed at Raincamp.  Let's try to talk sometime soon about it.

Posted by Jason Crouch, Broker - Austin Texas Real Estate (512-796-7653) (Austin Texas Homes, LLC) almost 10 years ago

Nice post. Yes, we think of 'I' first. Even alphabetically, 'I' is before 'U'! We can't change the order in alphabets but we can surely change our attitude towards others.

Posted by Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale (LAER Realty Partners) almost 10 years ago

Praful - It's human nature to be a bit selfish, I suppose.  Making an effort to help and promote other people will pay off in the long run - no question. 

Posted by Jason Crouch, Broker - Austin Texas Real Estate (512-796-7653) (Austin Texas Homes, LLC) almost 10 years ago

Thank you for sharing Jason.  My last blog was actually about how we need to focus more on listening in the Real Estate world.  I am new to both Active Rain and Twitter so thank you for the advice!

Posted by Stephanie Morrell (Keller Williams Executives Realty) almost 10 years ago

Jason - Excellent information on how to use twitter. Thank you for sharing it.

Posted by John Pusa, Your All Time Realtor With Exceptional Service (Berkshire Hathaway Home Services Crest) almost 10 years ago

Jason, that makes perfect sense.  When you give you get.

Posted by Wade Kawahara (Dominion Real Estate Partners, LLC) almost 10 years ago

Thx, great tips.  I love when someone RT's me.  Or, better yet #FF.  I noticed the thank you's when I've RT'd or FF'd, so now I'm trying to follow better etiquette.  I still have so much to learn.  And, I've been meeting many of the local people I've been tweeting with - that really helps.

Posted by Debbie Gartner, The Flooring Girl & Blog Stylist -Dynamo Marketers (The Flooring Girl) almost 10 years ago

Not up to tweet-speed yet...but I'll get there.  Thanks for the tips.

Posted by Kirsten Lindquist, Realtor - Sonoma Wine Country (Pacific Union International) almost 10 years ago



A well written to the point article about networking, conversation, or just being a good friend. 

It is so difficult to visit with anyone that filibusters instead of listening.  All of us who are in service oriented businesses need to be the type that listens. 

How are things in Austin?

I remember our phone conversation about some of the passions and work that you and your wife are involved in on the subject of children.


Posted by 1~Judi Barrett, BS Ed, Integrity Real Estate Services -IDABEL OK (Integrity Real Estate Services 118 SE AVE N, Idabel, OK 74745) almost 10 years ago

Jason,  Great post.  Johnny was great at pulling people out and sharing.


Posted by Gloria Todor, & Doug Durren (484) 431-3686 in SE PA (Century 21 Absolute Realty ) almost 10 years ago

This is another great blog.  Thank you for this perspective on twitter and how to wrap your brain around this new action with some old fashioned good sense. 

Posted by Dena Helms, Real Estate Broker (Village Real Estate Services) almost 10 years ago

Hi Jason!  I have been asked to talk about blogging and social networking tomorrow at our team meeting, so I was looking back through notes I had taken during one of your webinars and found that I had highlighted this.....Be Genuinely Interested In Other People.  Such good advice, and I will be sharing it tomorrow.

Posted by Ann Allen Hoover, CDPE SRES ASP e-PRO Realtor - Homes for Sale - AL (RE/MAX Advantage South) almost 10 years ago

Great advice for the real world and nice explanation of how to carry it over into the twitterverse.

Posted by Julia Odom, Chattanooga Homes for Sale (Select Realty Professionals) almost 10 years ago

Jason, I was wondering.  LOL.  After talking to Jeremy, I found out you've been very BUSY!  I'll call soon.

Posted by Bob Haywood, (McGraw Realtors) almost 10 years ago

Be Genuinely Interested in Other People

That's always good advice.  I just don't seem to find very much time for Twitter.  Frankly, I struggle to keep up with ActiveRain. 

Oh well.  Maybe next year.  :)

Posted by Bruce Brockmeier, Coached By Crouch (Internet Marketing Consultant to REALTORS®) almost 10 years ago

Hi Jason,

I think one of the best examples of how NOT to be is the way Steven Colbert pretends to hog the stage in his interviews on the Colbert Report.

Posted by Ruthmarie Hicks (Keller Williams NY Realty - 120 Bloomingdale Road #101, White Plains NY 10605) almost 10 years ago

What a great post Jason.  I need to use this product a little more often.

Posted by Roland Woodworth, eXp Realty (eXp Realty) almost 10 years ago

Hi Jason -- And I thought I read somewhere that Johnny Carson just donated a whole lot of money to either the Gates foundation or something else.  His face made me laugh and he never had to say anything, the expressions alone were amazing.

Posted by Chris Olsen, Broker Owner Cleveland Ohio Real Estate (Olsen Ziegler Realty) almost 10 years ago

There's a reason why you can still take the Dale Carnegie Course. It still works! And one of the cornerstones is the first principle you cited. Nice work, Jason!

Posted by Fred Hookham (Keller Williams) almost 10 years ago

Wow, I knew you 28,000 tweets ago. Making Johnny Carson references? You must be getting old. Happy birthday, Jason!

Posted by John Novak, Henderson, Las Vegas and Summerlin Real Estate (Keller Williams Realty The Marketplace) almost 10 years ago

Good stuff Jason. I found your other Twitter posts to be useful as well. I enjoy LinkedIn, Facebook, Twitter, etc. however, I'm not completely sure what it does in terms of quantifiable ROI.

Oh well, I continue nevertheless. Thanks for the post!

Posted by Nate Gerard, CDPE, East Metro Twin Cities Realtor (Keller Williams Premier) almost 10 years ago

Thanks for another informative post.

Posted by Bernadine Hunter, SFR, ACRE, "Finding Solution to Your Real Estate Needs" (Keller Williams Greater Columbus Realty) almost 10 years ago

Jason, great post. I am going to go back and read the other 2 parts of your series.



Posted by Scott Fogleman, Greater Good Group (New Home Team 804-573-9592) almost 10 years ago

Jason, I have Twitter in my sights just have not figured out the time to do it. I believe that's why we have two ears and only one mouth!

Posted by David O'Doherty, Clayton NC Homes, Raleigh, NC (Raleigh Realty Inc) almost 10 years ago

I thought of him the other day so I watched the clip. He is very engaged just like you notice Larry King become with each guest. Good point to promote others.

Posted by Cheryl Ritchie, Southern Maryland 301-980-7566 (RE/MAX Leading Edge almost 10 years ago

I read your other articles, too. Nicely done! Now I am subscribed to your feed to follow the whole series!

Posted by Cheryl Ritchie, Southern Maryland 301-980-7566 (RE/MAX Leading Edge almost 10 years ago

Jason, I tweet and finally realized that it is about connecting and actually having a conversation with others on Twitter. Great info and thanks for including links to your previous Twitter posts!

Posted by Russell Lewis, Broker,CLHMS,GRI (Realty Austin, Austin Texas Real Estate) almost 10 years ago

Great post - I used to love watching Johnny when I was growing up!!! BTW, congrats on the super weight loss!!!!

Posted by Barbara-Jo Roberts Berberi, MA, PSA, TRC - Greater Clearwater Florida Residential Real Estate Professional, Palm Harbor, Dunedin, Clearwater, Safety Harbor (Charles Rutenberg Realty) almost 10 years ago

Great information and series. Happy Birthday by the way!

Posted by Home Loan Search.Online (Home Loan Search Online) almost 10 years ago

Jason - such a simple concept and yet something so many ignore becuase they are too focussed on themselves adn their interests. It's true IRL and on-line. The analogy and the video are great demonstrations.

Happy Birthday, too! Make it special.


Posted by Jeff Dowler, CRS, The Southern California Relocation Dude (eXp Realty of California) almost 10 years ago

I’m new to Twitter, Jason, and I really appreciate your tips. Thanks for posting them!

Posted by Bill Burchard, Broker, Realtor, Representing Buyers and Sellers (3B Realty: 951-347-3818, CA) almost 10 years ago

Jason - Yes I've been a little Tweetless lately only posting business stuff about ourselves... and our listings... point taken and a good reminder about what true socail networking is supposed to be all about... Thanks Jason We must do more retweeting of what we think are terrific tweats...

Posted by Robert and Lisa Hammerstein -201-315-8618, Bergen County NJ Real Estate (Christie's International Real Estate ) almost 10 years ago

Jason - Oh and Yes Johnny was the king... How could I forget to put that in.... Great analogy....

Posted by Robert and Lisa Hammerstein -201-315-8618, Bergen County NJ Real Estate (Christie's International Real Estate ) almost 10 years ago

Jason: Thanks for the tip.  I appreciate it! Happy Birthday also! Keep up the great work!

Posted by Paul McFadden, Pest Control, Seattle, WA. (Paratex) almost 10 years ago

Jason, I am at REbarcamp in Orlando along with Raincamp and the FAR convention.  Have been talking to lots of agents who were doubters on FB and especially Twitter.  I am now going to jump in.  Thanks for the tips

Posted by Marcia Hawken, Naples Luxury Specialist (WILLIAM RAVEIS ) almost 10 years ago