Christian Real Estate Professionals

Adventures in the Creek: Making the most of your social media efforts

When I was a kid, I used to spend a lot of time at my grandparents' house.  They lived nearby, and I later realized what a blessing this was for me, since I really got to know them.  When I was over there, I had a different set of friends from my own house.  They were a little rougher around the edges than the kids in my own neighborhood, frankly. 

Rather than delving into stories about them (and believe me, there are stories), I wanted to talk a bit about one of our favorite activities when I was 10-12 years old: Exploring the Creek.

Believe me, it was even less sophisticated than it sounds.  In fact, we didn't even name it.  We just spent a good portion of the day walking along the creek as far as we dared to venture before turning around and heading home.  Sometimes, the creek was quite full, and we would dread returning home with mud up to our waists.  Other days, it was more dry and we would go to the pond part and skip rocks.  I am still a champion rock skipper, in case you were curious.  It's an acquired skill.  :)

Rarely did we encounter anything truly dangerous during our excursions, and these memories are almost all happy ones for me, except for the time my friend Marc Newman shot me with a BB gun in the leg for no apparent reason.

Where am I headed with this? 

Well, my own social media journey started right here on ActiveRain in 2007.  Since then, I have developed an almost academic interest in this topic.  My friends here have led me to lots of other sites, each of which has been productive to varying degrees.  Some of them are certainly more "social" than "media", I suppose, but that's okay.  Some "gurus" will tell you to concentrate on finding and befriending others in your industry or your local area, which is sound advice, but I don't think there's any reason to limit yourself.  In my business, everyone has the ability to refer a buyer or seller to me, right? 

If you are just finding your blogging legs, so to speak, I applaud you for making the jump into an unfamiliar landscape.  If you are a seasoned veteran, this post may not speak to you as much. 

I would encourage you to "explore the creek" from time to time when it comes to social media.  There are a lot of different paths, and most of them will provide some measure of fun and learning.  You will find your own favorite spots as you dive in.  You can stick to the well-worn path, of course, but I assure you that a bit of courage will go a long way. 

After all, you probably won't even end up covered in mud, unless you choose to do so.

Thanks for reading!

     

 Photo credit: http://www.flickr.com/photos/91393778@N00/3050548670/

 

 

If you enjoyed this post, why not connect with me elsewhere or subscribe via email?

If you're looking for a home in the Austin area, you can also visit my primary Austin real estate website at www.austintexashomes.com.  If you're interested in social media training, visit 210 Consulting. Thanks!

Do you have a screenwriter? Why not hire a director as well? Avoiding unwanted social media advice

I don't profess to be a technology or social media guru, but I will say that I have been immersed in this stuff for a couple of years, so I certainly have developed my own set of opinions on what works and what doesn't.  That being said, one of the worst pieces of advice that I have witnessed is something along these lines:

"Don't blog about your personal life."

or

"Don't tweet about your boring day.  No one cares!"

And so on.

I utterly disagree with those statements above.  If people care about YOU, then they will likely care about what is going on in your life and during the course of your day.

The title of this post refers to something I recently discussed with a friend of mine at lunch.  If you allow others to tell you what to write about, this is tantamount to attending a party with a script in hand.  Don't allow anyone else to direct your networking activities to this degree.  It's fine to get tips and understand protocol, but let your content show your unique personality.

On our radio show (Social Media Edge), we once had a guest who told us about his "formula" for Twitter, with specific percentages for each type of tweet (something like 20% personal, 20% business, 40% information, and 20% unwanted advice). 

I disagreed with him on the air, and I still disagree today

The essence of social media is that it's SOCIAL.  When you are talking with friends in person over dinner, do you ever think, "Wow - I need to work in about 8% more talk about business, then I can mention that cool movie I saw yesterday."  NO!  No one does that in real life - why would you do it online?

Be yourself, and reap the benefits.  If you relate to others and engage them, it can lead to some great friendships, some of which may turn into business for you (just like offline, right?).

I have been asked "But what should I blog about?" at least 250 times over the past year.  The quickest answer that I can give, when blogging, tweeting, or spending time on Facebook, is this:

Anything that you are comfortable writing about is fair game.  Period.

Thanks for reading!

Photo above by _MaO_ from Flickr.

     

 My RSS feed is http://activerain.com/jasoncrouch/rss.

 

If you enjoyed this post, why not connect with me elsewhere or subscribe via email?

If you're looking for a home in the Austin area, you can also visit my primary Austin real estate website at www.austintexashomes.com.  If you're interested in social media training, visit 210 Consulting. Thanks!